Hook analyzer

Paste the first line of a video. Get a score out of 100, row by row. Free, and it runs in your browser.

Score a hook

Paste a hook

12 words, 64 of 300 characters

14/100

Weak

Do not edit this one. Write five more and score those instead. Editing a weak line keeps its shape.

Weakest row: Specificity, 0 of 26.

Specificity
0/26
No concrete marker, and 2 words that could be written about anything.
- amazing
- platform
Curiosity gap
0/22
"we are excited" asks for a decision before the line has earned one, and nothing is left open.
- we are excited
Front-loading
0/18
No number, question or concrete noun anywhere in the line.
Length
14/14
12 words, inside the 5 to 12 band that reads in one glance.
- 12 words
- 64 characters
Second person
0/12
The line is about we and our. Rewrite it so the reader is the subject.
- we
- our
Numerals
0/8
No number. This costs nothing, but a digit is the cheapest way to stop the eye.

No account. Nothing leaves this tab.

Paste the first line
The first text on screen, or the first sentence spoken. Not the caption.
Read the weakest row
The total ranks a batch. The 6 rows tell you what to fix, with the words that earned or cost points.
Rewrite and score again
Fix one row at a time. Watch what the change costs in the other rows.

Is my text uploaded?

No. The score runs in this tab. Nothing is sent or stored.

Does a high score mean views?

No. It ranks hooks against each other. Visuals, sound, pacing and the account also decide views.

Does Looptake use this score?

Yes. Every hook Looptake writes gets the same score, so the strongest ideas come first.

Looptake writes scored hooks, then builds and posts the video.